Women Undervalued in Cannabis Marketing

In recent years, social media has seen a rapid rise in popularity as Americans continue to shift their conversations and outreach to digital platforms. While other industries creatively tell their story on social media, it seems that the cannabis industry has fallen short. A quick look around will cause a marketer to think a topless model is the only way to market medical cannabis or related products. Is it?

This is probably one of the most “artistic” examples in recent memory posted by Kylie Jenner on Instagram, but many aren’t worth a mention. You can only undress so much and then what?

Read more:  http://www.digitaljournal.com/pr/3264233#ixzz4axFN1T00

Greg Abraham