Celebrities Are Losing Millions of Followers as Twitter Slashes Fake Accounts

From former President Barack Obama to Justin Bieber, the internet’s biggest social media influencers lost millions of Twitter followers Thursday as the platform began a massive purge of suspicious accounts.

By cracking down on fake accounts, Twitter hopes to restore faith in the controversy-ridden platform where influence—from entertainment to politics—can be inflated by automated or fake followers, the New York Times reports. Twitter said it expects the initiative to reduce the total follower count on the platform by a significant 6%, the Times reports.



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Greg Abraham
Google Announces New Ad Options for the Coming Holiday Season

Google's launching some new ad options which utilize the company’s evolving machine learning tools to better optimize for maximum results.

Their first new offering is called ‘Responsive Search Ads’, which will tap into Google’s algorithms to show variations of your ads to specific audiences.

“Simply provide up to 15 headlines and 4 description lines, and Google will do the rest. By testing different combinations, Google learns which ad creative performs best for any search query. So people searching for the same thing might see different ads based on context.”

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Greg Abraham
Copy of How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years

Kylie Jenner sits at a dark-wood dining table at her mother's home in Calabasas, California, flicking through display options for a forthcoming pop-up shop. The youngest member of the Kardashian-Jenner industrial complex needs to decide how to showcase products by her Kylie Cosmetics makeup company. She taps her black iPhone X with a silver glittery nail and turns the screen around to show a coterie of employees a vending machine.

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Greg Abraham
Instagram Officially Launches Question Stickers in Stories

While it had already been seen in expanded testing, Instagram has now officially confirmed that it’s rolling out its new ‘question sticker’ for Instagram Stories to all users.

As explained by Instagram:

“Add a question sticker to your story by selecting it from the sticker tray after taking a photo or video. Type out your prompt then place it wherever you’d like and share it to your story. When friends see the sticker, they can tap it to reply - and they can reply as many times as they want, right from the sticker.”

The new option was first spotted in testing back in April, and then saw a wider rollout earlier this month, with various users spotting the option ‘in the wild’.

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Greg Abraham
How Mom Bloggers Helped Create Influencer Marketing

It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society, and I find myself thinking about the impact women have had in the marketing space, particularly in recent years with the rise of influencer marketing.

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Greg Abraham
10 Instagram Statistics to Keep in Mind When Planning Your 2018 Strategy

Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics. One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact. The following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018. Check them out.

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Greg Abraham
Here's Why Influencers Are Making Bank

Influencers are driving engagement with brands on Instagram at levels well beyond those seen by companies’ own posts on the Facebook-owned social media platform. 

According to a June 2017 study of influencers on Instagram from NewsWhip, paid posts made by influencers dwarfed engagement levels of owned posts made by the brands themselves. 

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Greg Abraham
10 Things You Should Know About Influencer Marketing

10 Things You Should Know About Influencer Marketing

You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers brands the opportunity to extend their reach, increase brand awareness, boost engagement, and increase conversions. But only when done correctly. 

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Greg Abraham
A Hustler's Spirit: What It Takes To Be An Influencer

 

Being an influencer is all anyone talks about these days. And for good reason. Who doesn't want to sleep in, make some YouTube videos, get free stuff, and get paid crazy money while doing it. And the money is pretty good if you’ve got a large following. According to Inc. influencers are getting paid between $25-$75 per thousand followers. Do the math. If you've got 1 million plus followers, you're talking big money.

 

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Greg Abraham
Influencer Marketing Is Becoming an Essential Business Strategy

Marketers who sponsor influencer content on social have discovered that traditional advertising, such as display ad campaigns, simply can’t impact audiences the way influencer campaigns can. The personalized and authentic content created by social influencers encourages audience loyalty. In fact, for 75 percent of marketers surveyed, quality/authenticity was the most important factor in choosing an influencer. 70 percent also selected for audience size, 64 percent for engagement and more than one-half for the influencers’ aesthetic.

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Greg Abraham