It’s Women’s History Month, an annual recognition of the many women who have made contributions to history, culture and society, and I find myself thinking about the impact women have had in the marketing space, particularly in recent years with the rise of influencer marketing.
Five Facebook ad errors that you need to avoid in order to get the most for your marketing dollars.
Digital marketing changes very rapidly, so it’s important to stay caught up with new platforms, strategies and tactics. One thing that can be extremely helpful when trying to stay ahead of the game is keeping an eye on stats - while you always need to be careful and consider the source of said statistics, they can help you predict trends and isolate opportunities in the market to make an impact. The following Instagram stats could prove extremely valuable when planning your Instagram strategy for 2018. Check them out.
Here are 5 Ways you can use Custom Audiences to increase the reach of your Facebook Ads.
Are you sure that you've chosen the right social media channel/s to invest your time and resources in?
Selecting the right social media platforms is a must in order to create a successful social media marketing process for your business.
So how do you pick the best social channels for your brand?
You need to know your target audience.
Influencers are driving engagement with brands on Instagram at levels well beyond those seen by companies’ own posts on the Facebook-owned social media platform.
According to a June 2017 study of influencers on Instagram from NewsWhip, paid posts made by influencers dwarfed engagement levels of owned posts made by the brands themselves.
Why are reviews on review sites a big deal?
Businesses are often afraid to manage customer reviews on business review sites as they don’t want to end up in one of these situations:
10 Things You Should Know About Influencer Marketing
You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers brands the opportunity to extend their reach, increase brand awareness, boost engagement, and increase conversions. But only when done correctly.
Whether or not you use Instagram for marketing, you need to see this new infographic about how Instagram compares to other social platforms when it comes to marketing.
Being an influencer is all anyone talks about these days. And for good reason. Who doesn't want to sleep in, make some YouTube videos, get free stuff, and get paid crazy money while doing it. And the money is pretty good if you’ve got a large following. According to Inc. influencers are getting paid between $25-$75 per thousand followers. Do the math. If you've got 1 million plus followers, you're talking big money.
Social media is becoming an ever-increasing part of running a business - but where do you start when you need to narrow down your target audience? What inspires each generation the most?
Marketers who sponsor influencer content on social have discovered that traditional advertising, such as display ad campaigns, simply can’t impact audiences the way influencer campaigns can. The personalized and authentic content created by social influencers encourages audience loyalty. In fact, for 75 percent of marketers surveyed, quality/authenticity was the most important factor in choosing an influencer. 70 percent also selected for audience size, 64 percent for engagement and more than one-half for the influencers’ aesthetic.
The best time to post can vary based on several factors however the guide below will get you started in the right direction.
Cash Me Ousside Girl, real name Danielle Bregoli, burst onto the business scene after her viral appearance on Dr. Phil. On national television, she uttered the words that will soon be synonymous with post-millennial success, “Cash me ousside, how bout dah,” then tried to fight “deez hoes” in the audience.
That’s at all it took for a 13-year-old, post-millenial icon to be born. The original video of her Dr Phil appearance had been viewed over 23 million times on YouTube.